Smart affiliates have learned that they must compete with other affiliates to get the commission. One of the most popular methods used to convert a prospect is to offer a bonus as a reward for clicking on the affiliate's merchant link to make the purchase. But how effective is the method, and how easy is it to implement?
Well, it definitely requires some effort on your part if you want to include bonuses in your affiliate promotions. But it generally proves worthwhile. The goal, after all, is to halt the prospect in their tracks and cease their ongoing search for additional information about the product, or a better bonus offer. If your bonus is sufficiently impressive, then you will succeed at this.
But there will always be a tradeoff - the more compelling the bonus you offer, the greater the cost to you to produce it in the first place, even if it is just a digital offering. After all, someone has to do the research to create it (maybe you).
Jeff Czyzewski has addressed the problems faced by affiliates who need to create bonuses for their promotions. His product is known as ClickBank Bonus Domination. In addition to supplying a blueprint for bonus creation, his package includes software that can dispense bonuses to customers automatically. It can also be used to automatically add the customer to your auto responder service.
Obviously Jeff would not have gone to the trouble of creating a product like this if he did not believe that affiliates would find it highly useful. In all likelihood, I believe they will. This is based on my own experience with bonuses and affiliate promotions.
In fact, on all of my web sites that focus on the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review page, I employ bonuses to sweeten the deal.
I do this for a very good reason. With affiliate marketing products in particular, it is extremely difficult to get a prospect to buy through your affiliate link. After all, the person in all probability is an affiliate themselves, and their natural course of action would be to save themselves some money and buy the product through their own affiliate link.
So the incorporation of bonuses is a virtually necessity in this case. This is why, when a product launch rolls around and the product is designed to appeal to affiliates, you'll see an abundance of promotions with offers of what look to be huge bonuses. However, it is often the case that these bonuses are hyped more than the actual product that is being promoted, and the value of the bonuses is usually far less than indicated.
Well, experienced affiliates will see right through that. So if you ARE to offer a bonus as an incentive, you must ensure that it really is a compelling one.
One method for doing this effectively is to write a special report that supplements the product that you are promoting. For example, if the product is a course on PPC marketing, you might draw from your own experience as a PPC marketer to create a special report about how to write advertisements which tend to stand out, and therefore have super high conversions.
You might entitle your report "Ten Efficient Ad Strategies To Skyrocket Your Conversion Rate". If you also demonstrate proof that your strategies work, you have just provided the prospect with a compelling reason to purchase through your link. Especially if your bonus report is exclusive, and can only be obtained from you.
If you want to learn more about how you can create your own bonus offerings, check out my own ClickBank Bonus Domination bonus site, where you will be given a chance to find out how I am utilizing this very strategy to promote Jeff Czyzewski's product.
It is also worth bearing in mind that when the bonus strategy is applied to the promotion of non affiliate marketing related products, which draw prospects who have no knowledge of affiliate links, the conversion rates can be improved a great deal.
Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.
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